INDIA, November 12, 2021 – According to the International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker, India's smartphone market registered a year-over-year (YoY) decline of 12% in 3Q21 (Jul-Sep), shipping 48 million units after four consecutive quarters of growth. Much of this can be attributed to component shortages as well as an unusually high 3Q20 comparison base (whereas this year’s post-lockdown demand was addressed by July). Compared to 3Q19, 3Q21 grew by 3% as channels stocked up for the Diwali quarter amid the supply shortages.

 


Top 5 Smartphone Vendor Highlights


Xiaomi continued to lead but shipments declined by 17% YoY. Poco, Xiaomi's sub-brand exclusive to online channel, witnessed high 65% YoY growth. 72% of Xiaomi's shipments were concentrated in the online channel, with its market share there dropping to 32%. The Redmi 9A/9 Power/9/Note10s were the major volume drivers along with the Poco M3 and Poco C3.

Samsung, at the second slot, registered the highest YoY decline amongst the top 5 vendors at -33% in 3Q21. With a key focus on the Galaxy M and F series, 49% of its shipments were sold online, allowing the vendor to take 16% of all online shipments. However, offline models like the Galaxy A22/A12 accounted for 23% of the vendor’s overall shipments. The opening quarter for the Galaxy Z Fold3 and Z Flip3 witnessed a demand surge but had supply constraints. Samsung stood at a leadership position within the 5G segment with its new model offerings.

vivo was at the third position, with a shipment decline of 13% YoY. It continued to cement its offline presence with a share of 30% of that segment. Also, it strengthened its portfolio in the US$200-300 segment with its V and iQOO series as well as its marketing campaigns for the X series.
realme at the fourth slot had the best performance of the top 5 vendors with a YoY decline of 5%. In the online space, it continued to be at second slot ahead of Samsung with a high 22% share. However, within the 5G segment, it slipped to the third slot. The C11 (2021) and realme 8 (which includes both the 4G/5G models) were the highest shipped devices.

OPPO, at the fifth slot, witnessed a decline of 16% YoY in 3Q21. However, in the US$300-500 segment, OPPO rose to the second slot with an 18% share, driven by high shipments for the Reno 6 series. Also, it slipped to the third slot in the offline channel with a 17% share there.


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